Barking and Dagenham Barnet Bexley Brent Bromley Camden City of London City of Westminster Croydon Ealing Enfield Greenwich Hackney Hammersmith and Fulham Haringey Harrow Havering Hillingdon Hounslow Islington Kensington and Chelsea Kingston Lambeth Lewisham Merton Newham Redbridge Richmond Southwark Sutton Tower Hamlets Waltham Forest Wandsworth

Barlow Barmoor Bensham Bill Quay Birtley Blackhall Mill Blaydon Burn Blaydon-on-Tyne Carr Hill Chopwell Clara Vale Coalburns Crawcrook Deckham Dunston Durham Eighton Banks Felling Gateshead Greenside Harlow Green High Felling High Spen Highfield Kibblesworth Lamesley Lintzford Lobley Hill Low Eighton Low Fell Marley Hill Metro Riverside Park Newcastle Upon Tyne Old Ravensworth Pelaw Portobello Trading Estate Rowlands Gill Ryton Saltwell Sheriff Hill Sunniside Swalwell Team Valley Trading Estate Victoria Garesfield Wardley Whickham Windy Nook Winlaton Winlaton Mill Woodside Wrekenton

Barrow in Furness Blackburn with Darwen Blackpool Bolton Burnley Carlisle Cheshire Chester Cumbria Greater Manchester Halton Lancashire Lancaster Liverpool Manchester Merseyside Preston Runcorn Warrington

Birmingham Coventry Dudley Hereford Rugby Sandwell Shrewsbury Solihull Stafford Stoke Telford Warwickshire Walsall Wolverhampton Worcester

Thank you for your interest.

We are no longer taking on any more applications for our Skills Bootcamp courses.

To see which Skills Bootcamp providers deliver this course in your area, visit the National Careers Service.

Who is this course for?

Anyone aged 19 or above.
Live in the North East, North West, West Midlands or London.
Is unemployed, self-employed, working part-time.
Has the right to work in the UK.
Anyone with looking to boost their business presence or a passion for upskilling in Digital Marketing.

Hello Greater Manchester!

Flower shop business owner working service

We have an exclusive opportunity for members of the Greater Manchester community to kickstart a career in Digital Marketing. Fully funded by Greater Manchester Combined Authority (GMCA).

Eligibility:

Anyone aged 19 or above.
Is based in Greater Manchester.
Is unemployed, self-employed, or working part-time.
Has the right to work in the UK.
Anyone looking to boost their business presence or have a passion for upskilling in Digital Marketing.

young woman smiling whilst using her laptop 1080 x 1080 px

Skills Bootcamps in Digital Marketing Benefits:

Kickstart your career in Digital Marketing through this beginner-friendly course; fully-funded by the Department for Education (DfE).

1. A 10-week online course consisting of 3-hour live and online sessions; taking place Mondays to Thursdays.

2. The choice to attend morning or evening classes, delivered by our industry expert trainers.

3. Certificate awarded on course completion with the opportunity to complete additional training, such as Meta Blueprint and HubSpot.

4. Access a pool of current job vacancies and apprenticeships from recognised employers in the Marketing sector.

5. Receive support in securing a new role, including CV writing and interview preparation upon course completion.

Download our Flyer

Course Modules

01. Introduction to Digital Marketing

Let us set the scene of everything Digital Marketing and use this module to begin your journey of developing your skills.

02. Market Research

Understand customer's needs and problems to then develop solutions.

Market Research Theory
Primary Market Research
Secondary Market Research
Tools and Technology
Data driven Market Research
1st party data
3rd party data
Qualitative & Quantitative
Customer Profiles / Personas
Benchmarking
Situational Analysis
Competitor Analysis Intro
Practical Exercises

03. Competitor Analysis

Understand how to conduct Competitor Analysis:

Understand the battlefield.
Identify where the competitors are.
Understand how competitors are approaching the business.
Can help to identify strategic areas to position yourself for a win.
Keep tabs on the competition so you never have to worry about them blindsiding you.

Learn well known Marketing frameworks including:

– SWOT– Positioning– Value Proposition– 5 Forces

05. Search Engine Optimisation (SEO)

Understand how to plan, design, and implement an Organic Search strategy:

How search engines work
The History of Search
Terminology
Benchmarking performance
Key phrase Market Research
Searcher Profiles
Competitor Analysis
Technical SEO
Intro to SEO Pillars
On-page SEO
Inbound Marketing
SEO Trends
Strategy components
Prioritisation
Tools & Technology
Practical exercises

06. Paid Advertising

Understand how to design and implement a paid search strategy.

What is Paid Search
The Paid Search Landscape
Platforms – Google Ads
Paid Search Objectives
Paid Search Terminology
Paid Search Account Structure
Key phrase Market Research
Match Types
Campaign and Ad Group Structure
Ad formats
Shopping
Ad Extensions
Paid Search Quality Score
Impression Share
Landing Pages
Bidding Strategy
Search Query Reports
Re-marketing for Search
Automation to reduce time
Bid management software – Intro
Practical Exercises

07. Content Marketing

Understand how to plan and develop a content marketing strategy.

What is content marketing?
What is content marketing strategy
Overview of content types & formats
Overview of content channels
Content Audit
Site structure & hierarchy
Customer journey
Content outreach
Content hooks
Housekeeping
Objectives, Initiatives and KPIs
Business strengths, weaknesses, USPs
Industry Landscape and Competitors
Target audience segmentation and content analysis
Content asset planning
Content promotion planning
Tracking, reporting & analysis
Reviewing existing content
Management buy-in
Resourcing & structure
Data & infrastructure
Practical exercises
Content Strategy – Rich Media
Video
Podcast
Innovations
Practical Exercises

08. Email Marketing

Email Marketing:

Tools
Automation
Personalisation
Segmentation
Measurement

09. Marketing Analytics and Conversion Rate Optimisation

Understand how to implement, test and measure results using analytics packages.

Analytics tools introduction
Tag Managers
Analytics Setup
Admin
Analytics Packages
Google Analytics
Social Analytics
Customer journey
Attribution
Goals & E-commerce
Campaign Tracking
Funnels
Measurement
Reporting
Actionable insights
Practical walkthrough
Practical exercises

Understand how to plan, test, and improve conversion rates on a website.

What is Conversion Optimisation?
Benchmarking conversion rates
Analytics tools and reports
Calculating the opportunity of conversion
User data and audience insights
Analyse digital campaigns and visitor engagement
User research and personas
Identify what customers will respond to
Experiment design
Testing tools
Test Plan, Schedule and Timescales
Testing A/B
User Testing
Analysing results
Practical Exercises and Case Studies

10. Marketing Strategy

Dive into the world of Digital Marketing by learning all of the key strategies. From covering the fundamentals of developing a successful marketing strategy to market research, competitive analysis, target market identification, positioning, and segmentation this module will cover how to create an effective marketing mix. This includes the 4Ps such as product, price, place and promotion, and the importance of monitoring and evaluating the success of a marketing strategy.

To see which Skills Bootcamp providers deliver this course in your area, visit the National Careers Service.

Eligible Regions

1. London

Barking and Dagenham
Barnet
Bexley
Brent
Bromley
Camden
City of London
City of Westminster
Croydon
Ealing
Enfield
Greenwich
Hackney
Hammersmith and Fulham
Haringey
Harrow
Havering
Hillingdon
Hounslow
Islington
Kensington and Chelsea
Kingston
Lambeth
Lewisham
Merton
Newham
Redbridge
Richmond
Southwark
Sutton
Tower Hamlets
Waltham Forest
Wandsworth

2. North East

Barlow
Barmoor
Bensham
Bill Quay
Birtley
Blackhall Mill
Blaydon Burn
Blaydon-on-Tyne
Carr Hill
Chopwell
Clara Vale
Coalburns
Crawcrook
Deckham
Dunston
Durham
Eighton Banks
Felling
Gateshead
Greenside
Harlow Green
High Felling
High Spen
Highfield
Kibblesworth
Lamesley
Lintzford
Lobley Hill
Low Eighton
Low Fell
Marley Hill
Metro Riverside Park
Newcastle Upon Tyne
Old Ravensworth
Pelaw
Portobello Trading Estate
Rowlands Gill
Ryton
Saltwell
Sheriff Hill
Sunniside
Swalwell
Team Valley Trading Estate
Victoria Garesfield
Wardley
Whickham
Windy Nook
Winlaton
Winlaton Mill
Woodside
Wrekenton

3. North West

Barrow in Furness
Blackburn with Darwen
Blackpool
Bolton
Burnley
Carlisle
Cheshire
Chester
Cumbria
Greater Manchester
Halton
Lancashire
Lancaster
Liverpool
Manchester
Merseyside
Preston
Runcorn
Warrington

4. West Midlands

Birmingham
Coventry
Dudley
Hereford
Rugby
Sandwell
Shrewsbury
Solihull
Stafford
Stoke
Telford
Warwickshire
Walsall
Wolverhampton
Worcester

Read our Success Stories

Professional photo of Jamie our Telecoms trainer

Jamie - Telecoms Trainer

"Being a Skills Bootcamp Trainer gives me great job satisfaction as I see my learners start the course with little to no knowledge, and complete the course with a variety of industry knowledge. Now my passion is to share my knowledge with the next generation of Telecoms Operatives, and I am keen to see how Telecoms will progress over the next 25 years.”

Image of a young woman smiling in a white dress

Michonne

“It is definitely a change from what I am used to but the course pretty much covered everything that I am currently doing in this role. And I am able to do these day-to-day tasks by myself. I felt the course was flexible enough and I was still able to complete the course even though I had the challenge of looking after a newborn”.

Image of an older man smiling and holding a laptop provided by We Are Group

Mohammed

“The reason why I managed to do it, is because I found it really interesting and I was committed to it. It’s believing in yourself as well. I'm the best at self-doubt. I still can't believe that I managed to pass it.”

Image of a young man posing holding his hand out with hi friend in the background.

Nathanael

“I had no confidence in myself towards finding a job because I lacked actual practical experience, but then I saw how the Skills Bootcamps in Digital Marketing gave you the experience you needed before going into a job, as well as covering much more on digital marketing”.

Image of a middle aged man's silhouette in purple

Nix Ong

"I would strongly encourage anyone who is thinking about starting this Digital Marketing Course to go ahead and do it. You learn so much on the course and you don’t even need digital marketing experience to apply. To get the most out of the course, I would say that you should actively take part in the discussions that happen in the sessions"

Image of a middle aged woman sitting on the ground smiling

Sandy

“The course really helped me to grow my mindset helped me to understand the market situation. It also helped me to move forward with opportunities that I had in front of me."

Sonya

"I've set everything up. I've got my page. I've got Instagram. And most of that I wouldn't have been able to do without the knowledge that I learnt."

Stephanie

"My classes were amazing, and Zoe really did bring the course to life with her enthusiasm. I also liked the way in which the classes were structured, and I feel grateful to have had such great classmates who were also just as invested in the course as I was."

Tashaney

“I’m an intrinsically motivated individual with a drive for challenging myself to learn new skills each day. I have a background of being a fashion design student, and have found myself in the digital marketing field (which I’m really happy about)”.

Will

“Just do it – I did it as I had a skill set I wanted to build upon. You learn a lot whilst on the course and it helped me with a bunch of jobs which I found to be quite fulfilling so if you are thinking about it, just do it.”

Young Asian woman on her laptop with headphones in

Yixi

“We Are Group’s Skills Bootcamp has bridged this gap...with hands-on experience using contemporary digital tools. My gratitude for this Skills Bootcamp is profound. This Skills Bootcamp has fortified my confidence in my skill set, and as I stand on the threshold of the professional realm, I am eager and ready to seize the opportunities that await and secure a fulfilling job offer.”

FAQs

1. Is the course manageable if I have a learning difficulty or disability?

We are committed to providing inclusive education for all our learners, including those with learning difficulties or disabilities.

We encourage learners to let us know about any learning difficulties or disabilities so that we can provide the appropriate support and guidance to help them succeed once they have completed the course.

Our facilities and support services are designed to ensure that every learner has the opportunity to achieve their full potential.

2. Do I have to pay for the course, and if so, how much?

Our Skills Bootcamps in Digital Marketing are fully funded by Greater Manchester Combined Authority (GMCA) and the Department for Education (DfE); so presuming you are eligible, you do not have to pay a penny.

Courses are a part of the larger Government ‘Skills for Life’ initiative, so the intention is to help and support you get back into or begin work without any costs attached.

3. I am already employed; can I still apply?

If you are already in employment and looking to enhance your prospects, we would still welcome your application with the backing of your current employer.

Businesses looking to upskill their workforce (defined as someone directly employed by the employer, not a sub-contractor, or freelance) onto a bootcamp, will be expected to pay 30% of training costs.

This reduces to 10% if the employer is a small or medium enterprise (SME) with 250 or less employees. There is no cost to individuals who are not accessing the training through their employer.

4. Will I get a job once I have completed the course?

After successfully completing the course, you will be approached by our progression team, who will support you in securing interviews and a potential Marketing related job role. You may find you do not secure a job straight after the course but with our expert team, we will make sure to work with you to help you land those interviews and support you with updating your CV to showcase the new and upskilled you!

Self-employed graduates:

If you are self-employed, we will work with you to ensure you can sufficiently evidence the benefit our course has had on your career prospects.

Once you have successfully completed the course...

...You will be awarded a certificate as proof of your hard work and dedication to develop and enhance your skills – boosting your CV and LinkedIn profiles to potential employers.

We will also reach out to you at times to check in on your progression to make sure you are getting the best out of our Skills Bootcamps in Digital Marketing.

5. What will I learn?

Its a Marketers paradise!

From learning how to conduct Market Research to developing your skills in Content Marketing and Display Advertising, you will be taught by our industry expert trainers, developing your knowledge in different areas of Digital Marketing.

Our course will equip you with the most up-to-date expert marketing knowledge to boost your CV and become a confident Digital Marketer. We regularly review and update our content so the skills provided match the requirements employers are looking for in the world of Marketing.

So, how will I be taught?

Dependent on the course you apply for, our Digital Marketing course will either be delivered in a hybrid fashion so most of our live sessions will be attended online or it will be completely remote. For our hybrid course, we will hold three interactive in-person sessions where you will get to meet members of our team and other candidates who are looking to upskill just like you!

You will be expected to engage with the materials and assignments provided during the course, so we ask that you have your camera on for each and every session.

Course benefit:

By enrolling onto our Skills Bootcamps in Digital Marketing, you are provided with the opportunity to complete additional accredited training including Meta Blueprint and HubSpot.

These will serve to further differentiate you from others seeking employment and will strengthen your marketing knowledge, enhancing the prospect of securing interviews and helping you progress to the next stage of your Digital Marketing career.

You will also be awarded a certificate as proof of your hard work and dedication, enabling you to boost your CV and show your achievements to potential employers.

6. Do I need to provide Identification Documentation to enroll on the course?

Yes. To meet the Skills Bootcamps eligibility requirements, we need to ensure our onboarded learners have the right to work.

We ask applicants to provide their residency status and upload a form(s) of documentation for the purpose of ensuring that candidates are eligible and do not have to spend a penny to attend the course.

For Identification Documentation help, please view our Identification Documentation Guidance page.

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