University is a great way to open doors to your desired career; however, academic knowledge is not always enough to see you through to secure your first role. Often, you need to demonstrate how your newly equipped, academic knowledge can be applied to marketing in the real world.
As an international Marketing graduate, Yixi found she could relate to this. Even though she had gotten her degree and gained some work experience to develop her industry knowledge further, she still felt there was something missing; this being the skill to practically apply her knowledge. This gap between her theoretical knowledge and practical application led to her feeling uncertain about how to break into the industry.
“I felt a gap in my practical skills, especially in applying what I knew to the UK market. I was in search of that next opportunity which would refine my abilities and bridge this gap.”
After exploring the National Career Service’s website, Yixi applied to different marketing courses and found that our Skills Bootcamp in Digital Marketing was the right one for her.
“I stumbled upon the Skill Bootcamp which seemed tailor-made for my requirements. We Are Group caught my attention with their swift and professional response and application process, which inspired confidence in their programme.”
Yixi found that the knowledge she had gained from her degree came in handy during her time on our course, especially the Market Research module, as she felt confident with the different methodologies for conducting research. She also developed her knowledge in brand analysis with the support of the marketing tool "AnswerThePublic". Learning how to use an array of marketing tools enabled Yixi to achieve her goal of practically applying her knowledge to the UK Marketing industry.
“We Are Group’s Skills Bootcamp has bridged this gap...with hands-on experience using contemporary digital tools.”
Yixi found her Trainer, Anna, had made the course especially engaging by incorporating her own experiences and expertise into the course. This supported Yixi by increasing her own knowledge of how marketing theories and strategies can be practically applied to the modern workplace.
The additional one-to-one support sessions also provided further guidance, helping Yixi with career advice and interview techniques. Yixi also benefited greatly from the collaborative learning element of the course, which encouraged learners to share their knowledge and viewpoints on campaign initiatives.
“Our trainer, Anna, brings a wealth of experience and a dynamic approach to teaching, enriched with current insights and active engagement with each student's progress and potential. Her encouragement to articulate my knowledge has been invigorating.”
Since completing our course, Yixi has thrived by practically applying her new-found industry knowledge. To maximise her LinkedIn presence she has written blogs about her experience. As well as this, Yixi has continued to receive support from our Employment Team who have provided her with a variety of Marketing job vacancies and opportunities.
“My gratitude for this Skills Bootcamp is profound. This Skills Bootcamp has fortified my confidence in my skill set, and as I stand on the threshold of the professional realm, I am eager and ready to seize the opportunities that await and secure a fulfilling job offer.”