As a psychotherapist of 14 years, Sonya has a passion for helping people. With a desire to extend her reach and build a supportive community for women experiencing the menopause, Sonya decided to complete our 10-week Skills Bootcamp in Digital Marketing, delivered in partnership with Greater Manchester Combined Authority (GMCA).
Our Skills Bootcamp taught Sonya a wide range of digital marketing techniques, allowing her to create a thriving digital community and make a difference in the lives of women.
Despite working a full-time job, Sonya was determined to make the most of the Skills Bootcamp and attended four sessions a week for 10 weeks. Even after a long day at work, Sonya found herself excited to log on and learn. The feeling of dread that often comes when learning something new was replaced by a genuine enthusiasm to gain new knowledge and skills.
“I found myself not dreading it…even after a full working day I wanted to log on and learn.”
Sonya found this motivation due to her two trainers who made her Skills Bootcamp experience really engaging. Their expert knowledge, interactive teaching methods, personalised guidance, and genuine passion for teaching
created an encouraging learning environment for Sonya and her classmates.
"My trainers made it really easy to follow. And they made it fun, which is always important when you're learning something new. It worked really well having two trainers because they bounced off each other. They were both really engaging, positive, and friendly. So having them made the lessons less of a challenge.”
Accomplishing the Skills Bootcamp with great success, and equipped with a multitude of marketing skills, Sonya has created a website to support women experiencing the menopause. Sonya’s website – Menopause and Mental Health – provides valuable information, resources, and support for women going through this phase of life, and creates a safe and inclusive online community where women can share their experiences. Through her newly acquired digital marketing skills, Sonya has also been able to effectively promote her website and reach a wider audience, ensuring that more women can benefit from the support and resources her website offers.
"I've set everything up. I've got my page. I've got Instagram. And most of that I wouldn't have been able to do without the knowledge that I learnt."
Since creating her website, Sonya has grown her following and within two a two week period managed to gain an extra 100 members to her Menopause and Mental Health group on Facebook – all thanks to her new social media skill set! Her newfound ability to craft engaging social media posts that resonate with menopausal women has enabled her to create a connected community of support and inspiration.
Reflecting on her experience, Sonya recommends our Skills Bootcamps to anyone wanting to expand their skillset.
“I would definitely recommend it to anyone. Although it feels like a lot of time out of your day, especially if you’re working full time, it’s not made to be hard work.”
Now, with her digital marketing know-how, Sonya is making a real difference for women and building a community where they can find the support they need.
To watch her video case study produced by Greater Manchester Combined Authority (GMCA) please click the video.
For more information about our Skills Bootcamps, visit our Skill Bootcamps page.
